Fashion
**Whether we're in need of a new winter coat or complimenting our co-worker's jeans, we talk about fashion almost every day. ** This makes leveraging customer advocacy an unmissable growth opportunity for brands in this sector. Here are some of our favourite examples.
Mention Me lets us engage with every customer. Referral brings new customers in, then targeted offers turn shoppers into repeat customers. It’s the best of both worlds.It's completely data-driven, so you can make strategic decisions with confidence. The numbers talk, and they prove it’s working."
Propensity to Refer® machine-learning automatically adjusts our targeting strategy, showing our customers content they’re more likely to engage with and creating a better overall experience."
Our referrer lookalike audiences are driving 20% more customers and 15% lower CPA than our other seed audiences. We’re also finding that referrer lookalike customers are more likely to buy again and introduce friends themselves, driving long-term value for our business.”
We know brand advocates are highly valuable, so we speak to them differently.Mention Me adds a new level of data and insights that play a critical role in driving our entire contact strategy."
We've seen incredible growth with Mention Me. Its products evolve alongside with what we're trying to achieve, and structured in a way that makes customer advocacy data work so much harder, supplementing our activities across marketing channels."
We were completely right to trust Mention Me. We’re now nurturing advocacy from new and existing customers, helping us acquire customers who spend 13% more."
