The obstacles blocking data-driven decisions
These were just some of the many challenges cited by the marketing leaders we spoke to during this campaign.
So perhaps it's unsurprising that 48% of employees ignore data-driven insights, instead following their gut instincts when making decisions.
But assuming you know what your customers want – and how to fulfil it – can seriously damage your customer experience.
Yet making data-driven decisions with confidence is easier said than done.
It requires pulling together the masses of data floating around your organisation, knowing which numbers to crunch, then turning analytics into action that drives long-term growth.
That's a far cry from the bold, creative campaigns that likely got you into marketing in the first place.
To shine some light on the issue, we sat down with some of the brightest brains in the business.
We wracked their brains on the opportunities marketers are missing to drive more value from their customer data, the smart brands using data in innovative ways, and predictions for the future of customer data.
Turn the pages to discover what they said – and how you can do more with your customer data to drive seriously impressive results.
28% of tech decision-makers expect changes to customer data regulations to hinder their 2022 growth goals
Shopify
Harry Symes-Thompson, Head of Sales & Marketing at Wild
Kris Dimitroff, Global Head of Technology Partnerships at Emarsys
