A Guide to the Psychology of Referral

A Guide to the Psychology of ReferralHow to apply behavioural science to harness the power of your brand fansDiscover how to apply behavioural science to harness the power of your brand fans.Contents

Understanding these principles is your own marketing cheat code.It’s an unfair advantage. A way to figure out your customers’ motivations, behaviour, and the reasons they refer.

Read on to discover the key psychological principles that affect your referral programme, as well as how you can successfully apply them to your campaigns, including:

What motivates your customers
to refer a friend?
Caldini’s 6 weapons of influence
(and how to use them)
Nudge Theory
Referral checklist: putting psychological principles into action