Thought referral could only work for certain sectors?

Think again.

At Mention Me, we've delivered more than 6m referrals totalling £1.8bn in revenue to 500+ global brands. So it's fair to say we've seen a lot of impressive referral programmes.

Rather than taking a one-size-fits-all approach to referral, brands with a data-driven Referral Engineering® channel can A/B test by cohort. This gives valuable insight into exactly what resonates with their customers and encourages them to return.

Something as small as a single word, design palette or offer can be the difference between a programme that drives customer acquisition and one that's overlooked."

It’s always a topic of curiosity when we speak to marketing teams about referral:

“I wonder what that brand does”.

Well, wonder no more.

We've compiled 55 examples from our clients over the past year. Read on to learn how referral works (and looks) across every sector, from fashion to finance, and get inspired for your own growth-driving programme acquiring new customers.